Streaming Video Production - American Express Family & Christmas

CLIENT: American Express
Type: Live Streaming Video

This streaming video production created for American Express brought to life a special digital event of the Christmas Week Digital Experience dedicated to Centurion guests: “Family & Christmas”, an interactive experience for families and children. During the live stream, viewers at home had the opportunity to cook together with chefs Alessandro Borghese and Renato Bosco, who respectively prepared a pasta dish and a dessert, guiding participants step by step through each stage of the recipes.
Thanks to a meticulously crafted streaming video creation, the event offered an engaging and participatory experience.

Interaction was at the heart of the event: children and their families were able to follow the preparations in real time and ask the chefs questions via video conference, making the experience even more dynamic and personalized.
The high-quality footage and interactive format helped create a warm and festive atmosphere, perfect for celebrating Christmas with taste and fun.

This streaming video creation demonstrated the potential of live streaming to engage audiences in innovative ways, strengthening American Express’s image as a promoter of exclusive and memorable digital experiences.
An event that blended tradition, cuisine, and technology to create a special moment for many families.