Professional Corporate Video Production in Milan – Real Time

A corporate video is a film that tells the story, values and activities of a company in an engaging and emotional way. Rather than promoting a single product, it builds the overall brand image through storytelling, combining visuals, music and voice-over to highlight the company’s strengths, from creativity and technology to its people and commitment to sustainability.

A corporate video tells the story and communicates the values of a company in an engaging and emotional way, with the aim of strengthening the brand and its overall image. An industrial video, on the other hand, focuses on production processes, machinery and manufacturing activities, with a more technical and descriptive purpose. The former focuses on storytelling, while the latter focuses on demonstration.

A commercial is short, has a direct sales objective and is usually planned for television or paid media channels, with strict duration requirements. A corporate video is generally longer, is not primarily designed to generate an immediate sale and is used in contexts where viewers have more time and attention, such as trade shows, corporate websites, sales presentations, onboarding activities, and communications with investors and institutions.

The process is divided into five main stages. The client brief defines the message, distribution channels, target audience and budget. The storytelling phase analyses the company’s values and mission to develop a narrative that the audience can relate to. The storyboard visually defines the sequence of scenes and shots. Filming takes place at the client’s locations according to a production plan that also complies with workplace safety regulations. Post-production includes editing, soundtrack, sound design and special effects.

From the initial brief to final delivery, production typically takes between 2 and 5 weeks, depending on the number of locations, the complexity of the storytelling and the client’s internal approval process. Filming usually takes between one and three days, while post-production is generally the most variable phase.

The main factors that determine the cost include the number of filming days, the number of locations and any travel required, aerial drone filming, AI-generated content, 3D animation or motion graphics, professional voice-over, music licences, the number of language versions and the length and complexity of the final edit.

The ideal length depends on where and how the video will be viewed. A corporate video for a website or trade show typically lasts between 2 and 3 minutes; social media versions are usually reduced to 30–60 seconds; while a presentation aimed at investors or an already engaged audience may last up to 4 minutes.

Our in-house team includes both copywriters and art directors who, during the briefing stage, work with the client to identify and clarify all the key messages the video needs to communicate. Based on this information, we develop one or more creative concepts to present to the client.

Employees can provide authenticity and credibility, particularly in interviews and real workplace situations, while professional actors are more appropriate when a scene requires actual acting or a specific performance. In all cases, anyone appearing in the video must provide a signed image release.

Production planning takes into account work schedules, breaks, equipment transport and setup times at each location, as well as workplace safety regulations. This allows operations to be interrupted only for the minimum amount of time necessary. Our crew always works in compliance with the site’s internal safety procedures.

We need an internal contact with decision-making authority, a clear brief containing the key messages and keywords to be communicated through the video, existing brand materials such as logos, fonts, colours and brand guidelines, access to the locations to be filmed, information about any departments or machinery that must not be shown for confidentiality reasons, and the names of the people to be interviewed.

No. Commercial music requires specific licences for corporate use, while professional music libraries provide tracks whose rights are already licensed for defined types of use. Choosing the correct licence is essential to ensure that the video can be used legally across the intended channels.

Once the project is completed, we grant the client unlimited usage rights to the finished video.

We can deliver a high-resolution master, compressed versions optimised for the web, vertical and square formats for social media, subtitled versions, and versions without voice-over for use at trade shows and events.

Through a global network of professional voice-over artists, and where appropriate also using AI-based solutions, we can localise videos into virtually any language and provide different levels and styles of voice-over depending on the project requirements.

Our headquarters are in Milan, but we produce videos throughout Italy and Italian-speaking Switzerland. We have created corporate videos in Rome, Turin, Bologna, Florence, Padua, Verona, Brescia, Bergamo, Naples and Palermo, as well as in more than sixty Italian provinces and in cities including Lugano, Mendrisio, Locarno, Bellinzona and Zurich.