AI Animatic Video Production for Nutella The Jar

CLIENT: Nutella
Type: AI Video

The AI video created for Nutella The Jar was developed as a creative animatic, designed to turn an advertising idea into an initial visual narrative capable of previewing the atmosphere, rhythm and structure of the spot. Through the use of artificial intelligence, the project gives shape to the concept quickly and evocatively, making it easier to evaluate scenes, narrative tone and visual direction.

Unlike a traditional finished commercial, an AI animatic focuses on the previsualisation stage: it builds a coherent sequence of images, movements and visual suggestions that help reveal the creative potential of the project before final production. This allows directors, agencies and clients to analyse the storytelling, test the rhythm of the narrative and refine visual choices with greater precision.

A video production with artificial intelligence designed to support advertising campaign development, creative pitches and concept presentations, offering an advanced tool to visualise ideas, test narrative solutions and transform a creative proposal into a concrete visual experience.