TV Commercial Production - Orion Wines Wanted Chard

CLIENT: Orion Wines
Type: TV Commercial

The production of the television commercial for Orion Wines’ Wanted Chard tells a story of contrasts that highlights the unique and versatile character of this Chardonnay. The video alternates between two distinct settings: the strength and purity of a desert landscape, with rugged rocks and a wild atmosphere, and the sophisticated elegance of an upscale nightclub, where the wine becomes the star of exclusive moments.

The outdoor footage was filmed in Las Bardenas, Spain, while the interior scenes were shot at Club Apophis in Milan. The television commercial stands out for its use of advanced cinematic techniques, which emphasize the golden hues of the wine and create a powerful visual impact. The soundtrack perfectly adapts to the dualism of the settings, shifting from epic tones to refined, modern notes.