Mapei Mapesoil Technical Tutorial Video Production

CLIENT: Mapei
TYPE: Tutorial Video

The technical tutorial video produced for Mapei Mapesoil clearly and progressively documents the stages involved in the redevelopment of a natural and hybrid grass sports field. Filmed during the renovation of the Mapei Stadium in Reggio Emilia, the video uses time-lapse footage to show the evolution of the work and make a complex technical process immediately understandable.

The narrative follows the main stages of the intervention, from the removal of the old substrate and ground preparation to the installation of the new drainage and consolidation system. The video production highlights the application method, the organisation of the operational phases and the effectiveness of the Mapesoil system in improving the quality, stability and durability of sports surfaces.

Through dynamic images, detailed shots and a clear visual structure, the video turns a complex intervention into a practical tutorial resource, useful for technical presentations, product communication, sales training and support for commercial teams. A production designed to explain Mapei innovation in a concrete, visible and easy-to-understand way.