Promotional TV Commercial Realization - Salone del Risparmio 2024

The video was entirely filmed in studio, where both an elevator and a corridor were recreated. Each elevator floor was uniquely staged to visually represent financial topics, adding depth and significance to the story. The final scene, shot entirely on green screen, shows the seven characters gathered on a rooftop with a panoramic view of Milan, where they unite their slices to form a complete sphere, the symbol of the Salone del Risparmio event. The luminous sphere, full of positive energy, embodies the union of financial expertise and knowledge. This television commercial combines emotional storytelling, innovative scenography, and a powerful message of cohesion, highlighting the event as a central hub for the financial community.